You must have seen different types of videos like short clips, commercials, TV series, branding, etc. Have you ever seen a video that shows someone drawing on a canvas and explaining? The video style is known as whiteboard animation. It is the most simple thing you can do to your branding or any informational content. Whiteboard animated videos are visuals that mimic an artist drawing or writing in front of a camera. Though the creation of these videos requires the application of the best whiteboard animation services, letting video producers educate the audience about any concept incredibly.
Animated videos are prevalent in today’s digital realm. If we look around, we will see there are hardly a few videos without animation. Be it a simple short clip or business promotional video; animations cover a wider part of graphics design. A study shows that animations are valuable resources for winning people’s interest and capturing their attention. At the same time, 80% of businesses say that animated videos have contributed a lot to their business and brought more customers to their table. Animations have made business concepts clearer and cleaner, and whiteboard animated videos are efficient in this game. This is why these videos are getting more popular day by day.
Whiteboard Animation Works Wonderfully
Research shows that 93% of marketers think they can convert more leads into customers through videos. Furthermore, it has been observed that videos increased search engine results by 157%. The reason is videos, and especially animated videos, have taken over blogs and infographics. It does not mean that they will be replaced after some time, no, not at all. Instead, both go hand-in-hand, making influence according to their capacities. But animated videos have shown an active contribution in gaining people’s interests, and whiteboard animated videos always come on the top. Why? The answers are given below:
Very Focused
Videos are created to convey a specific message, which can be done well with whiteboard videos. The video type generally consists of a whiteboard and a marker drawing pictures or writing texts. It makes the message simple, ensures the viewers hear clearly, and sounds very focused, doesn’t it?
Universal
As mentioned above, the whiteboard animation video style is for everyone. One can use it for bank commercials, lessons, onboarding, or branding videos. These videos are fun, educating people more entertainingly. This is what makes the video-style universal!
Clear
One of the most important characteristics of video is that it should make people understand the concept regardless of language. Even if the viewer is a native speaker, branding or any video must clear its intentions without any words. This is the power of whiteboard videos that shows how visually strong they are to grab the viewer’s attention and make things clear.
Do The PR For You
When a business creates its branding video, it will share it across all platforms, like Facebook, social media channels, etc. The video will become a PR tool for your audience, who would like to share it with their loved ones. What makes them do this is the true sense of creativity and deep emotions that amuses or entertains them. This is what whiteboard videos are known for.
Does Not Cost High
A good thing about whiteboard animation video services is they do not cost high. Companies that have a tight budget should go for this video production type. The video style does not require specific environments, equipment, scenarios, or characters. All you need is an animated text video editor and a powerful story to start with your branding video.
Whiteboard Animation Services Are For Everyone!
Whiteboard animation refers to the creation of a story gets drawn on a whiteboard or empty canvas. It looks like writing on a whiteboard. The video style gives a feel and vibes of old school days when our teacher used to teach us like this. We enjoyed that lecture and listened to it with great interest. This is what exactly whiteboard animation services do while making such videos.
What makes the whiteboard animated video style so powerful is its ability to simplify brand message that makes things easier and understandable. Whether you are using this animated video style for education, explanation, or business purpose, its format, context, and style ultimately justify themselves and convey the right message. Additionally, it comes in handy when you aim to cover a lot of information in a short period. Thus, we can say that whiteboard animations are for everyone.
Mindful Tips For Making Highly Impactful Whiteboard Videos
Here are some mindful tips for making highly impactful whiteboard videos:
- Exceptional Script
An engaging script is the backbone of whiteboard videos. It gives your brand message a structure that defines what you are trying to convey.
- Storytelling
Humans crave stories, and this is what we have to do while making animated text videos. A powerful story can do wonders to your brand and help you connect more people with it.
- Add Emotions
A video without emotion is useless. Emotions connect people and build feelings, resulting in more audience engagement. This is what branding videos do, and so do whiteboard videos.
- Create Characters That Reflect Your Target Audience
Characters are the next elements that must be added to the video. The characters’ role builds connection and makes the audience feel why they should choose you over others.
- Voice Your Story
Whiteboard animated videos use limited means of expression than 2D and 3D videos. Since the video uses limited graphics, voiceover and background music are important to make the video a bit attractive and engaging.
- Keep It Short
Clarity and conciseness do matter. Whether a product promo or an educational video, making a short and simple whiteboard video must be your first priority.
- Animate!
Once you are done with your storytelling, the next step is to turn the story into reality. Choose the right animation effect and incorporate it into your video. And here you go with your branding video!
Conclusion
Whiteboard animation services help you simplify complex business concepts and let you understand what your company does have for them. Whiteboard animated videos are powerful visual content that communicates brand messages effectively. What they do is they use the simplest elements, blend them with an exceptional script, and make it happen with its livelier animation effect. Businesses that want to do more with their branding videos should go for this cost-effective branding tool.
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